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Beautiful Stool Chart

Holland & Barrett, the UK’s leading health and wellness retailer, commissioned illustrators to reimagine the infamous Bristol Stool Chart for it’s 25 year anniversary as part of their campaign to kick start the convo around gut health.

The updated chart aims to kick-start a national conversation around the importance of gut health after research revealed nearly three quarters of the population (72 per cent) have experienced gut health problems ranging from feeling bloated, suffering heartburn and constipation, but nearly half (44 per cent) do nothing about it.

Posters displayed across Holland & Barrett stores in the UK as well as showcased online alongside gut health tips and advice.

→ Holland & Barrett site
→ It's Nice That feature
→ Creative Boom feature
→ And my favourite, The Mail Online. (Please read the comments)